Social Media Photo Campaign to support local Wheatbelt Tourism


Let’s showcase the amazing Wheatbelt region by taking a photo out of our window and show off our beautiful corner of the world!


#awindowinthewheatbelt aims to inspire people to take a road trip to the Wheatbelt once COVID-19 restrictions are lifted and it is safe to do so. Wheatbelt Local Tourism Groups of NEWTRAVEL, RoeTourism, and the Central Wheatbelt Visitors Centre are asking locals for the month of May to support the regions tourism industry by sharing photos taken from their windows on social media to remind everyone of what they’re missing – and inspire them to travel to the Wheatbelt region once coronavirus restrictions are lifted. Wheatbelt locals are invited to take a photo of a view from their property, out their car window, out their business window and post it on social media using the hashtag #awindowinthewheatbelt and their location, such as #Dowerin, #Merredin, #Kulin.


We would like to ask for the support of all Wheatbelt organisations, businesses and communities to get behind this initiative by sharing and promoting #awindowinthewheatbelt through your communication networks whether that be your own social media channels, e-news or local community paper.


Tourism; through accommodation, food, employment, arts, events and attractions play an important part in the Wheatbelt economy. Tourism activities contribute around $275 million to the Wheatbelt economy with over 73% of that being generated from the larger regional centres of York, Toodyay, Northam, Chittering, Gingin, Dandaragan, Merredin and Narrogin. With COVID-19 restrictions having a significant impact on everyone, the Wheatbelt to has felt of the impact of borders being closed and so are a lot of our businesses. Now is not the time to go quiet and we are wanting to make sure that Wheatbelt Tourism is ready to capitalise on the road to recovery.


Inspired by this initiative in Scotland by VisitScotland, we hope this campaign will also offer Western Australian Wheatbelt businesses and communities an outlet to showcase their own views of the Wheatbelt and inspire visitors to see them for themselves when they can in the future. The Wheatbelt is a diverse region and is “Road Trip Country” with a great range of self-drive trails where visitors can choose their own adventure! The Wheatbelt Way, Pioneers’ Pathway, Golden Pipeline Heritage, Pathways to Wave Rock Granite Woodlands & Discovery Trail, Holland Track & John Holland Way, Wheatbelt Public Silo Art Trail are just some of the self-drive trails on offer – there are many more! The Wheatbelt also has an amazing range of businesses, bakeries, cafes and accommodation as well as natural attractions. So we want people to be inspired to take the time now to plan a Wheatbelt Road Trip for when the time is right to travel again, we promise it will be worth the wait!


Photo: Wide-open space and sweeping Wheatbelt views of Lake Brown from the top of Eaglestone Rock in the Western Australian Wheatbelt.

The Central Wheatbelt Visitors Centre, NEWTRAVEL and RoeTourism are not-for-profit organisations that are representative bodies for primarily local government bodies and other members to collectively market and promote the self-drive routes and the tourism assets in the associated Wheatbelt’s regions. We also engage with visitors and tourists through our promotional activities.


You can find us on Facebook and Instagram:

@Central Wheatbelt Visitors Centre

@Pathways to Wave Rock

@Wheatbelt Way


For more information contact:


Linda Vernon

North Eastern Wheatbelt Travel Association Inc (NEWTRAVEL)

P: 0428 831 074

E: linda@wheatbeltway.com.au


Heather Ives

ROE TOURISM Association

P: (08) 9063 2778

E: roetourism@outlook.com


Robyn McCarthy

Manager, Central Wheatbelt Visitor Centre

P: (08) 9041 1666

E: visitor@merredin.wa.gov.au


Stay informed while you drive the Wheatbelt Way trail